Digital Marketing Strategy
Social Media
Social Media
Social Media
Digital Marketing
Digital Marketing
Digital Marketing
Level
Intermediate
Lecture
30 Lectures
Duration
5h 50m
Total Enrolled
255
Last Updated
Mason Hayes
Digital Marketing Consultant at Elevate Media
Module 01: Introduction to Digital Marketing
Learn the fundamentals of digital marketing and understand how businesses grow through online platforms and digital strategies.
Understanding digital marketing channels
Importance of online brand presence
Exploring modern marketing trends
Building customer-focused strategies
Module 02: Social Media Marketing
Discover how social media platforms help businesses connect with audiences and increase engagement.
Creating social media strategies
Content planning and scheduling
Audience engagement techniques
Platform-specific marketing methods
Module 03: Search Engine Optimization (SEO)
Learn how SEO improves website visibility and drives organic traffic through search engines.
Keyword research fundamentals
On-page and technical SEO basics
Optimizing website content
Improving search engine rankings
Module 04: Content Marketing Strategy
Understand how valuable content attracts audiences and strengthens brand authority online.
Creating engaging content plans
Blog and article writing basics
Storytelling in digital marketing
Building audience trust through content
Module 05: Paid Advertising & PPC Campaigns
Explore how paid advertising helps businesses reach targeted audiences and increase conversions.
Basics of PPC advertising
Audience targeting strategies
Budget and campaign management
Optimizing ad performance
Module 06: Email Marketing & Automation
Learn how email campaigns improve customer communication and support business growth.
Creating professional email campaigns
Building subscriber lists
Email automation workflows
Improving open and conversion rates
Module 07: Analytics & Performance Tracking
Discover how analytics tools measure marketing success and improve campaign effectiveness.
Understanding marketing metrics
Tracking website performance
Monitoring campaign results
Making data-driven decisions
Module 08: Branding & Audience Engagement
Learn how to build strong online branding and meaningful customer relationships.
Developing brand communication
Understanding audience behavior
Increasing engagement strategies
Creating consistent brand experiences
Module 09: Marketing Funnels & Conversion Optimization
Understand how marketing funnels guide users from awareness to conversion and retention.
Building effective sales funnels
Improving customer journeys
Lead generation techniques
Conversion rate optimization basics
Module 10: Final Digital Marketing Campaign Project
Apply your knowledge by creating a complete digital marketing strategy for a real-world business or brand.
Planning multi-channel campaigns
Creating marketing content assets
Analyzing campaign performance
Final project presentation and review
Module 01: Introduction to Digital Marketing
Learn the fundamentals of digital marketing and understand how businesses grow through online platforms and digital strategies.
Understanding digital marketing channels
Importance of online brand presence
Exploring modern marketing trends
Building customer-focused strategies
Module 02: Social Media Marketing
Discover how social media platforms help businesses connect with audiences and increase engagement.
Creating social media strategies
Content planning and scheduling
Audience engagement techniques
Platform-specific marketing methods
Module 03: Search Engine Optimization (SEO)
Learn how SEO improves website visibility and drives organic traffic through search engines.
Keyword research fundamentals
On-page and technical SEO basics
Optimizing website content
Improving search engine rankings
Module 04: Content Marketing Strategy
Understand how valuable content attracts audiences and strengthens brand authority online.
Creating engaging content plans
Blog and article writing basics
Storytelling in digital marketing
Building audience trust through content
Module 05: Paid Advertising & PPC Campaigns
Explore how paid advertising helps businesses reach targeted audiences and increase conversions.
Basics of PPC advertising
Audience targeting strategies
Budget and campaign management
Optimizing ad performance
Module 06: Email Marketing & Automation
Learn how email campaigns improve customer communication and support business growth.
Creating professional email campaigns
Building subscriber lists
Email automation workflows
Improving open and conversion rates
Module 07: Analytics & Performance Tracking
Discover how analytics tools measure marketing success and improve campaign effectiveness.
Understanding marketing metrics
Tracking website performance
Monitoring campaign results
Making data-driven decisions
Module 08: Branding & Audience Engagement
Learn how to build strong online branding and meaningful customer relationships.
Developing brand communication
Understanding audience behavior
Increasing engagement strategies
Creating consistent brand experiences
Module 09: Marketing Funnels & Conversion Optimization
Understand how marketing funnels guide users from awareness to conversion and retention.
Building effective sales funnels
Improving customer journeys
Lead generation techniques
Conversion rate optimization basics
Module 10: Final Digital Marketing Campaign Project
Apply your knowledge by creating a complete digital marketing strategy for a real-world business or brand.
Planning multi-channel campaigns
Creating marketing content assets
Analyzing campaign performance
Final project presentation and review
Module 01: Introduction to Digital Marketing
Learn the fundamentals of digital marketing and understand how businesses grow through online platforms and digital strategies.
Understanding digital marketing channels
Importance of online brand presence
Exploring modern marketing trends
Building customer-focused strategies
Module 02: Social Media Marketing
Discover how social media platforms help businesses connect with audiences and increase engagement.
Creating social media strategies
Content planning and scheduling
Audience engagement techniques
Platform-specific marketing methods
Module 03: Search Engine Optimization (SEO)
Learn how SEO improves website visibility and drives organic traffic through search engines.
Keyword research fundamentals
On-page and technical SEO basics
Optimizing website content
Improving search engine rankings
Module 04: Content Marketing Strategy
Understand how valuable content attracts audiences and strengthens brand authority online.
Creating engaging content plans
Blog and article writing basics
Storytelling in digital marketing
Building audience trust through content
Module 05: Paid Advertising & PPC Campaigns
Explore how paid advertising helps businesses reach targeted audiences and increase conversions.
Basics of PPC advertising
Audience targeting strategies
Budget and campaign management
Optimizing ad performance
Module 06: Email Marketing & Automation
Learn how email campaigns improve customer communication and support business growth.
Creating professional email campaigns
Building subscriber lists
Email automation workflows
Improving open and conversion rates
Module 07: Analytics & Performance Tracking
Discover how analytics tools measure marketing success and improve campaign effectiveness.
Understanding marketing metrics
Tracking website performance
Monitoring campaign results
Making data-driven decisions
Module 08: Branding & Audience Engagement
Learn how to build strong online branding and meaningful customer relationships.
Developing brand communication
Understanding audience behavior
Increasing engagement strategies
Creating consistent brand experiences
Module 09: Marketing Funnels & Conversion Optimization
Understand how marketing funnels guide users from awareness to conversion and retention.
Building effective sales funnels
Improving customer journeys
Lead generation techniques
Conversion rate optimization basics
Module 10: Final Digital Marketing Campaign Project
Apply your knowledge by creating a complete digital marketing strategy for a real-world business or brand.
Planning multi-channel campaigns
Creating marketing content assets
Analyzing campaign performance
Final project presentation and review
Learn modern digital marketing strategies and tools
Build high-converting social media and advertising campaigns
Improve audience targeting and customer engagement skills
Gain practical experience with SEO and analytics platforms
Develop data-driven marketing decision-making abilities
Create portfolio-ready marketing campaign projects
No prior marketing experience required
Basic understanding of internet and social media platforms
A laptop or desktop with internet connection
Willingness to analyze marketing trends and campaigns
Access to tools such as Google Analytics or Meta Ads Manager
Take the Next Step in Your Learning Journey
Unlock new opportunities with courses that help you grow, adapt, and succeed in a changing world.
Take the Next Step in Your Learning Journey
Unlock new opportunities with courses that help you grow, adapt, and succeed in a changing world.
Take the Next Step in Your Learning Journey
Unlock new opportunities with courses that help you grow, adapt, and succeed in a changing world.